
The 7 Disciplines of Relationship Marketing,
In The 7 Disciplines of Relationship Marketing, you’ll uncover
The Greatest Marketing Strategy in History.
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Create Your Mission Manifesto
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Uncover Your Most Compelling Brand Values
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Meet Your Most Powerful High Impact Markets
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Leverage the Ultimate Message Recipe
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Transform Your Organization to Grow a Lasting Legacy
And most importantly, borrow the Authentic Purpose Compass—a powerful framework that helps you align every decision, message, and mission with your deepest truth and highest impact.
The Authentic Purpose Compass
Steps:
1. Define Your Passions
- Reflect on what brings you joy and fulfillment.
- Write down the things you love doing or causes you deeply care about in the “Passion” section of the worksheet.
Example: Helping others, creating art, exploring technology.
2. Explore Your Experiences
- Recall key moments from your life that have shaped your perspective and values.
- Write about significant achievements, challenges, or events in the “Experience” section.
Example: Volunteering for a community project, leading a team, overcoming personal challenges.
3. List Your Aptitudes
- Identify your skills and talents—what you’re naturally good at or have developed through practice.
- Write these in the “Aptitude” section.
Example: Problem-solving, public speaking, writing.
4. Find Connections
- Look at all three sections and notice where they overlap.
- Highlight connections between your passions, experiences, and aptitudes that feel meaningful or inspiring.
Example: A passion for helping others, an experience in mentoring, and an aptitude for communication might point to a purpose in education or coaching.
5. Create Your Purpose Statement
- Combine the elements you’ve highlighted into a clear and concise statement of your authentic purpose.
- Use this structure:
“My purpose is to [pursue my passion] by leveraging my [aptitude] and drawing from my [experience].”
Example: “My purpose is to empower others by using my communication skills and drawing from my experience as a mentor.”

BONUS! Take Action Toward Your Purpose
- Identify 1-2 actionable steps to align your daily life with your authentic purpose.
Example: Join a related community, start a project, or seek opportunities to grow further in this area